14 Copywriting Tips for Content Writers
1) Write Effective Headlines or titles:
The headline given to the article plays a vital role in attracting user’s attention. Studies indicate that the time available to woo a customer is less than 10 seconds. 90 percent customers will read a content of its headline appeals them. It is important that this title is relevant to the heading and is inspiring, intriguing or sensational. Keyword placing in the title is also a good SEO manoeuvre.
2) Content is King:
Under the aegis of the World Wide Web, content is always given a lot of significance; hence it is always said that “content is king”. The internet is the treasure trove of information sought by the visitors. Whatever is written on a site, it is likely to reach millions of readers spread around various parts of the world. Compelling content needs to be written for the purpose of increasing website traffic. The page structure should also be kept in mind and the paragraphs must be placed in such a manner that it stands apart from the rest paragraphs.
3) The length of Content Writing:
There is no unanimity about the length of content posted on various search engines. Though there is no magical number as such, the ideal length of the content must be between 400-1200 words. Content longer than this will not be able to maintain the attention of the visitors. The major focus should be on the quality of the content rather than the length of the content.
4) Write To The Point Content:
It is no use beating around the bush when one needs to share something informative to the readers. The content should be highly informative and should be written in a precise manner. Every important point should be made a part of this content. The message that one needs to convey to the readers must be the focus of the content.
5) Writing Genuine and Unique Content:
It is very important to write unique and fresh content as the sites that post duplicate information are penalized. Copying someone else’s content and posting it as yours is a disaster for the site as it can be punished for the offense.
6) Keyword use in Content
When it comes to SEO or Search Engine Optimization, a crucial role is played by the keywords. These keywords can be used in variations so that whenever information about a particular aspect is needed, the relevant websites are opened immediately. While placing keywords, care should be taken that keywords are not stuffed unnecessarily rather they should go with the flow of the content. Keyword phrases used should be semantic relevant.
7) Use related keywords, Synonyms & Grammatical Variations
Put the keywords in content to work. It’s not enough to just use the keywords in 2-3% of the copy. You need to put the primary keyword in the title of the blog/article, as well as in the first and last sentence. By doing this, the keywords stand out to the search engine crawlers, as well as the eyes of the readers. Remember, the people using search engines are searching for that particular phrase because they want to know more about it/buy it, so it makes sense to give them what they’re looking for. You’ll get more clicks if you do — it’s one of the tricks of the trade for professional SEO article writers.
8) Keywords in title, headings, First Paragraph of Article
Having keywords in your headings, main article paragraph and URL slug can also have a significant effect. The keyword in the title and first paragraph introduces the keyword to the search engines, the keyword in headings and subheadings emphasizes the keyword and the keyword in the URL increases your chances of being ranked well.
9) Pay special attention to the beginning and end
Search engines pay special attention to the first and last 50 words of a post or story, so you should too. You don’t need to stuff those sections with keywords, but it helps if keywords show up in the first and last sentences.
10) Include pictures or other graphics. Photos, illustrations, maps, graphics, video
In the eyes of Google, any kind of visual element is a plus. For starters, visuals separate what you write from spam or junk content because spammers don’t go to the time and expense of adding graphics to their work.
11) Avoid using slangs
When writing contents for a site, it is better to avoid slangs and cuss words. The purpose of writing contents is to attract target audience and not to deter them from reading further.
12) Write grammatically correct contents
Innumerable grammatical errors and typos can alienate people and they would not like to read the content further. Thus, before posting contents on a site, it is important to check them for grammar and spelling mistakes.
13) Use Subheads, bullets
A catchy headline reels readers in, but how do you get them to continue reading? Use subheads. Subheadings (header tags – h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. They also describe your content to search engines.
14) Cover Trending Topics
Since we are on the topic of freshness… Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. You could even go the curated content route – but tread carefully.