Business Analytics is a specialized course designed to deliver knowledge on application of statistical concepts in real world scenarios. This course is designed to equip professionals working in Finance, Marketing, Economics, Statistical, Mathematics, Computer Science, IT, Analytics, Marketing Research, or Commodity markets with the essential tools, techniques and skills to answer important business questions. The Harvard Business Review named it as one of the 'sexiest jobs of the 21st century. The need for analyzing huge volumes of data is a recent phenomenon simply because we are generating data in astronomical quantities today.
Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price; accelerate product innovation; optimize supply chains; and identify the true drivers of financial performance. A wealth of examples-from organizations as diverse as HSBC, PepsiCo, Amazon, Barclay's, Capital One, Procter & Gamble, Glaxo Smith line - illuminate how to leverage the power of analytics.
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