Message from the Dean,

I am glad to be with you during the most exciting time of your career.

NBA Group of Institutions, an Institute with strong academic credentials and industry interface, has its roots in the country’s first Private Television Studio. With its strong presence over the past 25 years in the communication space, NBA has become a landmark destination for students from across India endeavouring to be a part of the media, entertainment and communication industry.

We acknowledge the contributions of our alumni, faculty members and industry partners for making it one of the most acclaimed communication institutes in the country. As per the need of the hour, the Institute has updated its curriculum for Digital and Multimedia Communication. KPMG-FICCI report, published in 2017, says that a surge in digital consumption is compelling existing players to take a hard look at their business models. The report further shows a phenomenal growth in digital advertising to the tune of 28 percent against the backdrop of 3, 7 and 8.6 percent respective growth in Films, Print and TV industry. At NBA, our objective is to provide students with the best exposure in an industry-integrated curriculum and to prepare them for exciting career opportunities in the area of content creation, marketing and business. The curriculum focuses on the best practices followed in the Digital world and adopts latest technological tools and techniques.

The curriculum at NBA is designed by eminent subject matter experts from fields of Digital Marketing, Digital Business, Multimedia Communication, Advertising, Public Relations, Broadcast and Print Journalism.

The pedagogy at NBA ensures complete engagement of the learners, and the curriculum is revised periodically to make it industry oriented and integrated into the latest trend of the media industry. The course-ware keeps in mind the Indian context while incorporating essence of the curriculum of the best Institutes and Universities in the world through online platform.

We take note of the research reports that media industry is growing at an unprecedented rate with the advent of digital media. The spending on media industry is increasing phenomenally, creating a lot of opportunities for the trained media professionals. As per PWC reports, Indian Entertainment & Media Industry is expected to touch a revenue of 2272 Billion INR in 2018 from 1120 Billion INR in 2013.

I am sure NBA students will draw dividends from this very fortunate situation and grow leaps and bounds in their careers.

Best wishes to all NBA students!

Amlan Ray

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