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PG Diploma in Advertising and Public Relations

Post Graduate Diploma in Advertising and Public Relations (PGDAPR)

NBA School of Mass Communication offers a unique Post Graduate Diploma in Advertising and Public Relations (PGDAPR) where students are trained to master the skills required for this exciting and thrilling field. Here students learn to utilize communication skills and strategies to convey precise and engaging communications that resonate in the hearts and minds of the target audience. NBA follows a rigorous curriculum including current theories of integrated marketing, advertising, corporate communications, public relations, and communications management.

Our students gain live practical knowledge and get hands-on experience by applying classroom education to real-life models and projects. In this way, students develop skills to pursue their career goal in the popular, fun, fast-paced and varied worlds of marketing, advertising, PR and media.

The PG Diploma in Advertising and Public Relations (PGDAPR) course is innovative and exciting, and geared towards today's business environment. Here your creativity will be encouraged, nurtured and expertly directed. You will explore strategic, operational and psychological aspects of Marketing, Advertising, Public Relations (PR), Branding, Consumer Behavior and Campaign Planning. Students learn from top professionals and leaders from the Advertising, Public Relations and Marketing industry.

NBA's Post Graduate Diploma in Advertising and Public Relations (PGDAPR) is meant for those who wish to work as strategist who understands customers and consumer behavior. Our Diploma in Advertising & Public Relations (PGDAPR) course will help you to become a powerful, persuasive and adaptable communicator and motivator with the ability to work creatively, constructively, and collaboratively with others, particularly in team situations.

 

Post Graduate Diploma in Advertising and Public Relations (PGDAPR):

Duration: 1 Year

Eligibility: Graduate in any discipline from a recognized university.

 

Course Outline:

 

Semester I

Semester II

Communication Theory & Research

Media Planning & Buying

Principles of Marketing

Event Management

Advertising Management

Corporate Communications

Event Management

Copywriting

Digital  Marketing

Client Servicing & Account Planning

Public Relations: Principles, Tools & Method

Media Management

Marketing Research

Advertising Law & Media Ethics

Integrated Marketing

SSF 2

New Media

GK & Current Affairs 2

Audio Visual Production

 

SSF 1

 

GK & Current Affairs 1

 


Electives
     - Strategic Communication
     - Digital Campaign
     - Documentary Film Production
     - Visual Communication
Note: Towards the completion of the course, the students shall be given Industry Internship and shall be awarded with Post Graduate Diploma in Advertising & Public Relations (PGDAPR) from NBA School of Mass Communication.

NBA School of
Mass Communication

Leading Mass Communication Institute in India

    • Unmatched Live TV Exposure with 24*7 News Channel, Jain TV
    • ‘Learn by Doing’ at NBT (News Broadcasting Team)
    • Produce Television Shows, Radio Jingles and Documentaries, Online News Portals, Magazines, Newspapers etc.
    • Strong Alumni network and Excellent Placement record with students placed in ABP, NDTV, Times Now, Aaj Tak, Fever104, Big FM, Perfect Relations, Wizcraft, O & M etc

NBA News & Events

    • Seminar: Careers in Media
    • Book Launch: Students’ Motivational Quotes Booklet
    • Film Festival: Expressions 2017
    • Flash Mob: Climate Change: An Inevitable Catastrophe
    • Group Discussion: Impact of New Media on Traditional Media
    • Screening- ‘Techie Life’- New Production by Students
    • Debate: Have Political Strategists Effected Elections?
    • Students’ E and Print Magazine Launch
    • Industrial Visit for Students to Doordarshan, NDTV and India TV
    • Community Development: Visit to Construction Industry Development Council NGO
    • Just a Minute: Talent Show
    • Inter Class Quiz Competition
    • Guest Lecture: India’s Raging Intolerance on Twitter
    • Soft Skills Activity: Be the Leader