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Digital Media Program

This program will teach about social, political and cultural functions of digital media. The program will train students in use, design, and implications of digital communication and information technologies. This is an inter-disciplinary program having below areas of study

  1. Communication Studies – new media, public culture, social networking, technology and social behavior
  2. Content Marketing – SMM, SEO, SMO, Analytics
  3. Business Planning – modern tools for creating, managing and running digital media products in Media and Entertainment sector

The course has been developed in consultation with industry and has been designed to ensure future media professionals are engaged in practical ways, with various forms of digital media platforms, not only critically understanding but also curating their own content and developing a substantial e-portfolio relevant to organizational contexts.

Program Structure

The distribution of courses will be

Area of study Percentage Distribution Credits (ECTS system) Number of Courses L-T-P Sample Courses
Communication Studies 40% 48 12 1-0-3 for each course Communication and Technology; Understanding Media Markets: Users, Makers, and Metrics; Social Network Analysis; Online Communities and Crowds: Organization, Innovation, and Mobilization; Assistive Communication Design; Public Relations for Digital Media
Content Marketing 30% 36 9 1-0-3 for each course Digital Marketing Essentials; Data Analytics; Digital Marketing Strategy; Social Media Marketing, Search Engine Optimization, Social Media Optimization; Mobile Marketing; Web Analytics; Inbound Marketing; Affiliate marketing
Business Planning 30% 36 9 2-1-1 for each course Growth Hacking; Digital Business Models; Digital Transformations; Business of Social; Project Management

1 credit = 3 hours of contact hours per week for lecture class

1 credit = 6 hours of contact hours per week for practical class

L-T-P = Lecture – Tutorial – Practical

Semester System

The course follows a semester and has 30 credit courses each semester. Each student will spend 80% of their learning time on practicals. Practical will be in the form of internship/ training at partner companies. Each student will learn the below functional areas

  1. Business Case Development
  2. Revenue Model
  3. Marketing
  4. Content Creation
  5. Content Aggregation
  6. Analytics and Reporting
  7. Sales and Monetization
  8. Strategy and Growth Hacking

Through a corporate outreach program, more products will get associated with the program

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