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Masters in Mass Communication (MMC) + Post Graduate Diploma in Mass Communication (PGDMC)

NBA’s PGDAPR follows a rigorous curriculum including current theories of integrated marketing, advertising, corporate communications, public relations and communication management. Moreover, students will gain live practical knowledge and hands-on experiences by applying classroom education to real-life models and projects. In this way, students develop skills to pursue their career goal in the popular, fun, fast-paced and varied world of marketing, advertising, PR, and media. The course is innovative, exciting and geared towards today’s business environment. Here your creativity will be encouraged, nurtured and expertly directed. You will explore strategic, operational and psychological aspects of marketing, advertising, public relations, branding, consumer behavior and campaign planning. Students learn from top professionals and leaders in the communication industry.

Semester 1 Semester 2
– Communication Theory & Research

– Principles of Marketing

– Advertising Management

– The Brand: Product & Corporate Branding

– Digital Photography (Advertising)

– Public Relations: Principles, Tools & Method

– Marketing Research

– Consumer Behaviour

– New Media/ Visual Communication

– Digital Marketing

– SSF 1

– Current Affairs 1

– Advertising Creativity & Campaign Planning

– Media Planning & Buying

– Event Management

– Corporate Communications

– Copywriting

– Integrated Marketing Communication

– Client Servicing & Account Planning

– Media Management

– Advertising Law & Media Ethics

– SSF 2

– Current Affairs 2

– Audio Visual Production

Note:- Towards the completion of the course, the students shall be given Industry Internship and shall be awarded Post Graduate Diploma in Advertising & Public Relations (PGDAPR) from NBA School of Mass Communication.

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