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Bachelor in Mass Communication (BMC) + Graduate Diploma in Mass Communication (GDMC)

NBA School of Mass Communication offers Bachelor in Mass Communication (BMC) + Graduate Diploma in Mass Communication (GDMC) which is a unique program aimed at developing committed media professionals.

The students learn the reality of the media industry and are trained to become knowledgeable, hard working and analytical media professionals with a strong moral compass to guide their decision-making. Besides imparting theoretical knowledge, the curriculum stresses on developing analytical and communication skills, problem-solving and team work abilities. Thus, presentations, research work and role-play form an integral part of a student’s tenure at NBA. As part of the mission of NBA School of Mass Communication, the Bachelor + Graduate Diploma in Mass Communication course helps students to realize their highest potential.

By end of the Bachelor + Graduate Diploma in Mass Communication course tenure, depending on the personal inclination student can choose from an array of profiles in films & TV, publishing, advertising and public relations, journalism, editing, direction, film making, script writing and TV production.

Specialization offered:

– Broadcast Journalism and TV Production
– Print and New Media
– Radio Production and Jockeying
– Advertising, PR and Event Management

Bachelor in Mass Communication (BMC) + Graduate Diploma in Mass Communication (GDMC)

Course Outline:
Semester I Semester II
Human & Mass Communication Scripting
Print Journalism-I Press Laws and Media Ethics
Hindi Language English Language
Introduction to Radio Print Journalism: Specialised Reporting
Introduction to Photography Advertising Creativity & Campaign
Marketing and Advertising Event Management
Language of Media Online Journalism
Computer Lab Print Media Lab
Photography Lab  Radio Lab
SSF -I  SSF -II
GK & Current Affairs I French Language

 

Semester III Semester IV
Political Science Psychology & Sociology
Media & Cultural Studies Development  Communication
Indian Business Economy News Writing
Introduction to TV Reporting Content Writing
Camera & Lighting-I Specialized Reporting for TV                                                  
Video Editing Digital Marketing
Creative Writing Anchoring Lab
Reporting Lab Video Editing Lab
Camera & Lighting Lab Camera & Lighting-II
SSF-III SSF-IV
GK & Current Affairs-II Current Affairs-III

 

Semester V Semester VI
Media Issues + Global Media Scenario Documentary Film Making
Media Research Dissertation & Viva
International Relations & media Internship
Media Management SSF-VI
Script Writing for Documentary
Public Relations
SSF-V
Current Affairs-IV

SPECIALISATION

TV Journalism & Program                   Production
Radio Jockeying & Production
Print & New Media
Advertising & PR

Mass Communication has played an exemplary role in making the world more informed and turned this world into a Global Village. As per India Brand Equity Foundation India has 168 million television households as of 2014 and is the third largest television market in the world with US$ 7.9 billion in revenue.

IBEF also concludes that we have one of the largest broadcasting industries in the world with approximately 800 satellite television channels, 242 FM channels, and more than 100 operational community radio networks. The Indian film industry is the largest producer of films globally with 400 production and corporate houses involved in film production.

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