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NBA School of Business

Bachelors Programme in Management

Objective:

The programme imparts in the student an idea about business management framework within which corporate sector works. It will acquaint the students with undergraduate level knowledge in the areas of Marketing, Finance, Human resources. At the end of the course students are equipped with functional knowledge of various departments and the legal business environment in the country

Course Duration:

Duration of the course is 3 years divided in 6 semesters

Industry Exposure:

All students enrolled in the programme need to take up internships/ projects at the end of 1st , 2nd and 3rd year

Credit System: The curriculum follows a credit based system in which 10 hours of interaction is considered as equivalent to 1 credit

 Course Curriculum

Semester- I                  Semester- II
Subjects Credits   Subjects Credits
Principles of Management 2   Operation Research 2
Computers Fundamentals 2   Business Statistics 2
Economic Environment of Business 2   Basics of Marketing 2
Micro Economics 2   E-Commerce 2
Management Accounting 4   Introduction to Financial Management 2
English 2   SSF 4
Total 14   Internship 10
      Total 24
         
Semester- III   Semester – IV
Subjects Credits   Subjects Credits
Organizational Behaviour 2   Business Mathematics 2
Legal environment of Business 2   Marketing Management – II 2
Business Policy 2   Entrepreneurship and Small Business Management 2
Project report writing 2   Income Tax 2
Human Resource Management 2   International Business 2
SSF 4   SSF 4
Total 14   Internship 10
      Total 24

Semester V

       

Students will undergo a course of Retailers Association’s Skill Council of India/ IT & ITES Sector Skill Council/ Media Sector
Skill Council leading to a certification from the respective sector skill council.

Semester- VI      
Subjects Credits      
Market Research 2      
Sales Management 2      
Total Quality Management 2      
Environmental Management 2      
Conflict Management and Leadership 4      
Business Ethics and Corporate Governance 2      
Internship 10      
Total 24      

 

Highlights of the Course:

  • Special Module on Digital Marketing
  • Student Success Factor – Communication and Personality Enhancement Program
  • Netratva – Leadership Program
  • Certifications from RASCI / IT-ITES Sector Skill Council
  • Microsoft Excel Training for Marketing, Sales and Research
  • 3 Internships – Once every year
  • Special Module on Business Analytics

NBA School of
Mass Communication

Leading Mass Communication Institute in India

    • Unmatched Live TV Exposure with 24*7 News Channel, Jain TV
    • ‘Learn by Doing’ at NBT (News Broadcasting Team)
    • Produce Television Shows, Radio Jingles and Documentaries, Online News Portals, Magazines, Newspapers etc.
    • Strong Alumni network and Excellent Placement record with students placed in ABP, NDTV, Times Now, Aaj Tak, Fever104, Big FM, Perfect Relations, Wizcraft, O & M etc

NBA News & Events

    • Seminar: Careers in Media
    • Book Launch: Students’ Motivational Quotes Booklet
    • Film Festival: Expressions 2017
    • Flash Mob: Climate Change: An Inevitable Catastrophe
    • Group Discussion: Impact of New Media on Traditional Media
    • Screening- ‘Techie Life’- New Production by Students
    • Debate: Have Political Strategists Effected Elections?
    • Students’ E and Print Magazine Launch
    • Industrial Visit for Students to Doordarshan, NDTV and India TV
    • Community Development: Visit to Construction Industry Development Council NGO
    • Just a Minute: Talent Show
    • Inter Class Quiz Competition
    • Guest Lecture: India’s Raging Intolerance on Twitter
    • Soft Skills Activity: Be the Leader