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Bachelor in Mass Communication (BMC) + Graduate Diploma in Mass Communication (GDMC)

NBA School of Mass Communication offers Bachelor in Mass Communication (BMC) + Graduate Diploma in Mass Communication (GDMC) which is a unique program aimed at developing committed media professionals.

The students learn the reality of the media industry and are trained to become knowledgeable, hard working and analytical media professionals with a strong moral compass to guide their decision-making. Besides imparting theoretical knowledge, the curriculum stresses on developing analytical and communication skills, problem-solving and team work abilities. Thus, presentations, research work and role-play form an integral part of a student’s tenure at NBA. As part of the mission of NBA School of Mass Communication, the Bachelor + Graduate Diploma in Mass Communication course helps students to realize their highest potential.

By end of the Bachelor + Graduate Diploma in Mass Communication course tenure, depending on the personal inclination student can choose from an array of profiles in films & TV, publishing, advertising and public relations, journalism, editing, direction, film making, script writing and TV production.

Specialization offered:

– Broadcast Journalism and TV Production
– Print and New Media
– Radio Production and Jockeying
– Advertising, PR and Event Management

Bachelor in Mass Communication (BMC) + Graduate Diploma in Mass Communication (GDMC)

Course Outline

 

Semester ISemester II
Human & Mass Communication

Print Journalism-I

Hindi Language

Introduction to Radio

Introduction to Photography

Marketing and Advertising

Language of Media

Computer Lab

Photography Lab

SSF -I

GK & Current Affairs I

Scripting

Press Laws and Media Ethics

English Language

Print Journalism: Specialised Reporting

Advertising Creativity & Campaign

Event Management

Online Journalism

Print Media Lab

Radio Lab

SSF -II

French Language

Semester IIISemester IV
Political Science

Media & Cultural Studies

Indian Business Economy

Introduction to TV Reporting

Camera & Lighting-I

Video Editing

Creative Writing

Reporting Lab

Camera & Lighting Lab

SSF-III

GK & Current Affairs-II

Psychology & Sociology

Development Communication

News Writing

Content Writing

Specialized Reporting for TV

Digital Marketing

Anchoring Lab

Video Editing Lab

Camera & Lighting-II

SSF-IV

Current Affairs-III

Semester VSemester VI
Media Issues + Global Media Scenario

Media Research

International Relations & media

Media Management

Script Writing for Documentary

Public Relations

SSF-V

Current Affairs-IV

Documentary Film Making

Dissertation & Viva

Internship

SSF-VI

SPECIALISATION
TV Journalism & Program Production

Radio Jockeying & Production

Print & New Media

Advertising & PR

IBEF also concludes that we have one of the largest broadcasting industries in the world with approximately 800 satellite television channels, 242 FM channels, and more than 100 operational community radio networks. The Indian film industry is the largest producer of films globally with 400 production and corporate houses involved in film production.Mass Communication has played an exemplary role in making the world more informed and turned this world into a Global Village. As per India Brand Equity Foundation India has 168 million television households as of 2014 and is the third largest television market in the world with US$ 7.9 billion in revenue.

PGDMC is an advanced course offered by NBA School of Mass Communication that has been turning raw talent into competent media professionals over a decade. Some of the leading media professionals of the country today have walked through the same training as offered by NBA School of Mass Communication’s PGDMC. The students go on to successful careers in the fields of Television, Print, and Radio.

Specialization

  • Television Production: Idea to Screen
  • Radio Broadcasting & Production
  • Print & Online Journalism

Note:- Towards the completion of the course, the students shall be given Industry Internship and shall be awarded Post Graduate Diploma in Mass Communication (PGDMC) from NBA School of Mass Communication.

NBA’s PGDAPR follows a rigorous curriculum including current theories of integrated marketing, advertising, corporate communications, public relations and communication management. Moreover, students will gain live practical knowledge and hands-on experiences by applying classroom education to real-life models and projects. In this way, students develop skills to pursue their career goal in the popular, fun, fast-paced and varied world of marketing, advertising, PR, and media. The course is innovative and exciting and geared towards today’s business environment. Here your creativity will be encouraged, nurtured and expertly directed. You will explore strategic, operational and psychological aspects of marketing, advertising, public relations, branding, consumer behavior and campaign planning. Students learn from top professionals and leaders in the communication industry.

Note:- Towards the completion of the course, the students shall be given Industry Internship and shall be awarded Post Graduate Diploma in Mass Communication (PGDMC) from NBA School of Mass Communication.

 Anchoring

Duration: 3-6 Months
Eligibility: Minimum 10+2 level exam from a recognized board.
Course Objective: To train the students theoretically and practically to become efficient and effective TV News Anchors.

Course Outline
History of TV News Channels– Overview of News Bulletin
Voice Therapy and Modulation
Breath Control
Diction & Pronunciation
Group and Organizational Communication
General Awareness
Personality Development– News Casting
Anchoring Political Discussions
Anchoring for Panel Discussions and Interviews
Postures and Angles for Anchoring
Sports Show Anchoring– Anchoring News Capsules and Talk Shows
News Sense and Logic
Meditation & Yoga
Styling: Make-u

Video Editing

Duration: 3-6 Months
Eligibility: Minimum 10+2 level exam from a recognized board.
Course Objective: To train the students theoretically and practically to become efficient and effective Video Editors.

Course Outline
Basic Equipment of Editing
Linear and Nonlinear Editing
Principals of Editing
Assemble and Inserts
Real Time and Render Time
Color, St, Pal and NTSC
Importance of Graphics
Resolution of Graphics
Adobe Premiere & After Effects: Transitions
History of Editing
CTL and Time Code

Camera and Lighting

Duration: 3-6 Months
Eligibility: Minimum 10+2 level exam from a recognized board.
Course Objective: To train the students theoretically and practically to become efficient and effective Videographers.

Course Outline
Introduction to Photography–
Lenses & Lens Filters
Framing and Composition
TV Camera
Depth of Field
Light Sources– Principles of Lighting for News Programs
Interview Lighting
Controlling Intensity of Light
Studio Lighting– Camera Movements
Costume Lighting
Sound & Sound Mixing
Soundtracks

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