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Post Graduation Diploma in Mass-communication

PGDMC is an advanced course offered by NBA School of Mass Communication that has been turning raw talent into competent media professionals over a decade. Some of the leading media professionals of the country today have walked through the same training as offered by NBA School of Mass Communication’s PGDMC. The students go on to successful careers in the fields of Television, Print, and Radio.

 
Semester 1Semester 2
Media Communication and SocietyMedia Research
Print JournalismMedia Management
Introduction to RadioMedia Laws
Introduction to TVTV Programme Production
ScriptingAnchoring
Video Editing (PR)Content Writing
Video Editing (TH)Documentary Film Making
New MediaScript Writing 2
Digital MarketingRadio Production
Camera & Lighting 1Camera & Lighting 2
AdvertisingVideo Editing 2
Public RelationsPrint Production (Workshop Model)
Corporate CommunicationSSF 2
Current Affairs 1
SSF 1

Specialization

  • Television Production: Idea to Screen
  • Radio Broadcasting & Production
  • Print & Online Journalism

Note:- Towards the completion of the course, the students shall be given Industry Internship and shall be awarded Post Graduate Diploma in Mass Communication (PGDMC) from NBA School of Mass Communication.

Post Graduation Diploma in Advertisement and Public Relation

NBA’s PGDAPR follows a rigorous curriculum including current theories of integrated marketing, advertising, corporate communications, public relations and communication management. Moreover, students will gain live practical knowledge and hands-on experiences by applying classroom education to real-life models and projects. In this way, students develop skills to pursue their career goal in the popular, fun, fast-paced and varied world of marketing, advertising, PR, and media. The course is innovative and exciting and geared towards today’s business environment. Here your creativity will be encouraged, nurtured and expertly directed. You will explore strategic, operational and psychological aspects of marketing, advertising, public relations, branding, consumer behavior and campaign planning. Students learn from top professionals and leaders in the communication industry.

Semester 1Semester 2
Communication Theory & ResearchAdvertising Creativity & Campaign Planning
Principles of MarketingMedia Planning & Buying
Advertising ManagementEvent Management
The Brand: Product & Corporate BrandingCorporate Communications
Digital Photography (Advertising)Copywriting
Public Relations: Principles, Tools & MethodIntegrated Marketing Communication
Marketing ResearchClient Servicing & Accoung Planning
Consumer BehaviorMedia Management
New Media/ Visual Communication 1Advertising Law & Media Ethics
Digital MarketingSSF 2
SSF 1Current Affairs 2
Current AffairsAudio Visual Production

Note:- Towards the completion of the course, the students shall be given Industry Internship and shall be awarded PPost Graduation Diploma in Advertisement and Public Relation (PGDAPR) from NBA School of Mass Communication.

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