SPUN is a meme generator app focused on video memes. It has a library of trending cutouts, animations, text and special effects that allow you to mash up videos and share your video memes on multiple social platforms like Instagram, Vine, Twitter, Facebook etc. You can also watch new videos in its app feed and ‘respin’ them, meaning you can make your own mashup using those videos as source material. It also has a feature to cut out people’s head and replace them with someone else’s.
Feedly is a cloud-based content aggregator application available for various browsers and mobile devices with iOS and Android OS. It allows you to get your daily dose of content from various sources. It allows you to subscribe to various categories or a particular blog e.g. #tech, #design, Techcrunch, New York Time etc. Feedly has a minimalist design and it’s personalized interface provides an overwhelming level of customization of your feed. You can read all your blog subscriptions at one time, organize them by topic, or read one blog at a time. You can re-order your subscriptions to reflect your interests so Feedly can present you the content in order of your interests. You can also edit names of the categories, delete them or edit and delete individual feeds. Feedly can be integrated with various tools like Trello, Slack etc. to keep your co-workers up to date with latest trends and timely content. It’s ‘Shared Boards’ feature also allows you to do the same. You can also share your favorite content with your network through Shared Feeds or various social platforms instantly or schedule them as social media posts with the help of third party tools like Hootsuite.
Quora is an online community where people learn and share their knowledge with others through questions and answers. You can ask questions that matter to you and get amazing answers from people around the world. You can express your opinions on different topics. It provides a personalized feed of insightful answers to the questions according to your interests and Top Stories section provides you with amazing content that makes you feel smart about having read.
Trapit is a content discovery and curation engine helping brands with social selling through employee advocacy workflow. It’s Content Curation Center allows marketers, publishers to find high-quality content from over 100,000 sources, curate and categorize content based on interest. Businesses are using it to curate industry relevant content and aggregate it with their own content, thereby helping their salespeople to stay relevant in social and engage potential buyers at scale. It also provides detailed reports of your social sharing and the way people engage with your content.
Inbound.org is a platform for marketers to stay updated with the latest information and get high-quality content exposure to stay relevant in an industry that is changing at such a fast pace that it is hard to keep up with it. Inbound.org is a community of marketers where you can connect with marketers from different industries around the world. Here, marketers can showcase their achievements, ask questions, share their ideas, get into discussions with industry leaders. They can win clients, speaking gigs or get hired by companies like HubSpot, SquareSpace etc.
Paper.li is a content curation service. It is a powerful tool to discover and collect interest based content. It uses natural language processing AI to find most relevant content for you. Paper.li can automatically cater content to your audience according to their interest through social networks, web newspapers and email newsletters. It also has a mobile companion “Juice”, a iOS application that studies your Twitter followers and suggest content matched to their interests. Paper.li relies on its machine learning algorithm and social signals to analyze and provide you relevant and engaging content to help you attract and build relationships with your audience.
AllTop is a content search engine that provides you with Top Stories about “What’s Happening” in almost all the topics that might interest you. They have a wide range of topics running from Adoption to Zoology with fashion, politics, sports and many other subjects. It is like an online magazine rack that presents you with headlines of the latest stories from various sources and their first paragraph when you hover over the headline. It takes you to the original article after you click on a headline of your choosing that enhances online reading and expose you to the sources you didn’t know existed.
Twitter is a micro-blogging, social networking service where people can interact through micro-blogs, restricted to 140 characters, called “tweets” and messages. Users can interact with their friends, brands, and celebrities on Twitter. It has now also become an online news service, it is a go-to-platform to learn the latest of what’s happening around the world. Posts/tweets are grouped together by topic or use of hashtags. Trending topics, topics that are mentioned at a greater rate in tweets, are displayed on a sidebar on the homepage. Twitter is one of the most visited sites in the world and has been described as “the SMS of the Internet”. It is one of the best tools for social listening and engaging with people online.
Reddit is a social news aggregation, web content sharing, rating and discussion platform. Reddit is a bulletin board system where you can post links and text, and comment on them. Reddit is famous for its open culture and diverse user community. Users get to upvote, downvote and comment on a post that earns OP(Reddit slang for Original Poster) karma points. Subreddits are interest categories such as news, science, gaming, movies, music etc. A user can also create their own subreddit as it is a great way for raising attention and fostering discussions across many areas. Reddit has also created a point(Creddits) system for its users. It is one of the biggest communities active online and is great for creating, sharing and finding interesting content on the internet.
Hootsuite is a Social Media Management tool. It helps businesses to monitor and manage their multiple social media profiles through one dashboard. It allows its users to schedule and post updates to any page or profile on various social media platforms like Facebook, Twitter, Instagram etc. Users can publish the same post on multiple platforms by posting it once through Hootsuite dashboard where they can choose the profiles/platform they want to post it on. It also helps in curating effective social content for your audience and gives you real-time analytics to help you spot trends, insights on how your social content is performing on each platforms.
Google Trends is Google Search based web tool which shows latest trends in various categories all over the world. Its home page includes featured insights, category & country-wise trending stories of the day and a link to explore Google’s Data Visualization project. Google Trends provides a visual representation of insights into the search terms people use in Google’s web, image, news, YouTube search engines and Google Shopping. It provides a visual representation of interest over time, interest by region of a search term or comparison of multiple search terms. Google Hot Trends is a segment where you can see trending searches in a particular country and is updated every 1 hour. It is a very effective tool for content creators and media professional to stay updated with latest trends in real-time.
Buffer is a simple yet powerful social media management tool. It allows you to manage multiple social media profiles from one place. You can share the same post or customize for different platforms from one dashboard. What differentiates Buffer from other tools is that it shares your content at best possible time for your fans to see your updates often. You can also set timings and frequency of your posts then add posts in a queue instead of scheduling each and every post manually. Buffer also allows you to add content to the queue while you’re browsing on desktop or mobile through browser extensions and mobile apps. It also provides you with a tool(Pablo) where you can choose from thousands of free images, amazing fonts and formatting options to create the perfect image for your social platforms with their respective formats and sizes.
Slideshare is a hosting service that allows its users to upload and share presentations in various formats like PowerPoint, PDF, OpenDocument etc. SlideShare has 60 million users and is used by around 17% of B2B(Business to Business) marketers. SlideShare content can be viewed on the site and can be embedded on other websites too. A lot of people visit SlideShare every day for valuable content but only a few people upload consistently which means less competition and more audience to reach in lesser time as compared to other social media platforms. It is one of the best platforms to put out valuable content and can be shared on other platforms later. With the right mix of design, valuable content and keywords, SlideShare can boost your organic marketing initiatives.
Yoast is a Search Engine Optimization(SEO) tool. GoDaddy and Forbes have described it as one of the most powerful SEO application for WordPress users. Yoast runs on more than 4 million websites and on more than 9.5% of the world’s top 1 million websites. It helps WordPress users to improve their on-page SEO in a simple way. It is by far the most complete SEO application for WordPress. It provides users with a Google search result snippet that allows users to see how their content will appear on Google Search. It helps users create XML sitemaps, custom RSS footer and has social integration to show right title, descriptions for Facebook using OpenGraph meta data and add twitter cards in WordPress. It is a powerful SEO tool available and has the ability to verify Google and Bing Webmaster Tools.
MailChimp is a marketing automation tool that helps you automate your email campaigns with its email marketing service. It allows you to create and send email campaigns with great ease. It allows you to choose from its pre-built email templates or you can also upload your customized email design. It can be integrated with major e-commerce platforms like Shopify and various other tools like Facebook & Instagram Advertising that allows you to provide a personalized experience to your customers at each and every step of their journey with automated email campaigns. MailChimp’s reports help you to improve your connection with your audience by giving you customized tips for improvement.
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