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Bachelor in Mass Communication (BMC) + Graduate Diploma in Mass Communication (GDMC)

NBA School of Mass Communication offers Bachelor in Mass Communication (BMC) + Graduate Diploma in Mass Communication (GDMC) which is a unique program aimed at developing committed media professionals.

The students learn the reality of the media industry and are trained to become knowledgeable, hard working and analytical media professionals with a strong moral compass to guide their decision-making. Besides imparting theoretical knowledge, the curriculum stresses on developing analytical and communication skills, problem-solving and team work abilities. Thus, presentations, research work and role-play form an integral part of a student’s tenure at NBA. As part of the mission of NBA School of Mass Communication, the Bachelor + Graduate Diploma in Mass Communication course helps students to realize their highest potential.

By end of the Bachelor + Graduate Diploma in Mass Communication course tenure, depending on the personal inclination student can choose from an array of profiles in films & TV, publishing, advertising and public relations, journalism, editing, direction, film making, script writing and TV production.

Specialization offered:

– Broadcast Journalism and TV Production
– Print and New Media
– Radio Production and Jockeying
– Advertising, PR and Event Management

Bachelor in Mass Communication (BMC) + Graduate Diploma in Mass Communication (GDMC)

Course Outline

Semester I Semester II
Human & Mass Communication
Print Journalism-I
Hindi Language
Introduction to Radio
Introduction to Photography
Marketing and Advertising
Language of Media
Computer Lab
Photography Lab
SSF -I
GK & Current Affairs I
Scripting
Press Laws and Media Ethics
English Language
Print Journalism: Specialised Reporting
Advertising Creativity & Campaign
Event Management
Online Journalism
Print Media Lab
Radio Lab
SSF -II
French Language
Semester III Semester IV
Political Science
Media & Cultural Studies
Indian Business Economy
Introduction to TV Reporting
Camera & Lighting-I
Video Editing
Creative Writing
Reporting Lab
Camera & Lighting Lab
SSF-III
GK & Current Affairs-II
Psychology & Sociology
Development Communication
News Writing
Content Writing
Specialized Reporting for TV
Digital Marketing
Anchoring Lab
Video Editing Lab
Camera & Lighting-II
SSF-IV
Current Affairs-III
Semester V Semester VI
Media Issues + Global Media Scenario
Media Research
International Relations & media
Media Management
Script Writing for Documentary
Public Relations
SSF-V
Current Affairs-IV
Documentary Film Making
Dissertation & Viva
Internship
SSF-VI
SPECIALISATION
TV Journalism & Program Production
Radio Jockeying & Production
Print & New Media
Advertising & PR

Mass Communication has played an exemplary role in making the world more informed and turned this world into a Global Village. As per India Brand Equity Foundation India has 168 million television households as of 2014 and is the third largest television market in the world with US$ 7.9 billion in revenue.

IBEF also concludes that we have one of the largest broadcasting industries in the world with approximately 800 satellite television channels, 242 FM channels, and more than 100 operational community radio networks. The Indian film industry is the largest producer of films globally with 400 production and corporate houses involved in film production
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